Bobrick

When Bobrick Washroom Equipment needed an architect-centric marketing automation strategy to clean up their fragmented email lists, they turned to Pipitone. Pipitone saw the opportunity for Bobrick, a global leader in commercial washroom accessories and partition systems, to target four customer personas with distinct purchasing behaviors, pain points and needs and to create contact forms for Bobrick.com customer inquiries.

The strategic contact forms developed by Pipitone generated information that Bobrick’s marketing and sales teams need to effectively nurture contacts and close sales. Together, Bobrick and Pipitone built a full digital marketing engine based on streamlined data received from 2,500 total contacts.

Expertise

• Database & lead generation strategy development
• Contact form data analysis
• Persona-based marketing strategy
• Full HubSpot integration
• Email campaign development
• Website reorganization

Soon after implementing contact forms on Bobrick.com, Bobrick began identifying 250-300 unique inquiries each month, offering valuable insight into the prospects’ needs and the company’s products, services, and website usability.